That or everyone learning to design and build their own homes (cf . http://www.homehumor.com/introduction.shtml).
Homeowner: "We'd like to have you build a house for us. You come highly recommended and we've seen some of your other stuff. We have a pretty specific list of things we would like for trim, cabinets, etc. Other than that we'll leave it to you."
Builder: "I generally build to three different packages of trim. If you'd like something else we can discuss that. Do you have plans?"
H: "Well we had a designer draw up these..."
B: (perusing plans) "Hmmm... You could save a lot of money if you installed slider windows instead of double-hungs. And the roof will be cheaper if you drop it to a 5:12 pitch. And what's this note? 24" o.c. studs? Can't do that, the house will fall down. Besides, it costs more."
H: "Wait, it costs more to install less wood?"
B: "Oh sure, there's all sorts of other things you have to do instead. And I can't insulate the attic 'cuz your shingles will fail. It's alright if the furnace is in a cold attic."
H: "Well, you're the professional..."
What then happens is that the homeowner moves into a house that they're never truly happy with. They notice the little things. And they live there for 5 years and then do a complete remodel.
H: "Well thanks for your opinions, we'll call you." (we know what that line means)
Future homeowner interviews several other builders and finds one who is happy to build a home for the owners, the way they want. Double hung windows, knotty pine trim, and walls with studs 24" o.c. Builder also recommends a heat pump and the homeowners never look back.
Hey homeowner! If you approach a builder about building a house, please remember one thing. It's your house! Don't let anybody change your mind about what you want. The remodel 5 years down the road costs more than implementing all the things you want the first time around. Istockhouseplans hopes your dream home gets built the way you like the first time around.