Tuesday, September 11, 2007

Mind the Gap

Not the clothing outfitter. We are just musing about the current state of economic affairs, especially here in the Northwest. Some might call it a slump, others might say it's an economic depression. It's really just a balancing act as the normal trend is catching up to the abnormal growth from the past couple of years. No matter what you call it, it's still causing a problem. On our side of the country, home sales are experiencing record lengths of time on the market and builders are finding it darn near impossible to secure construction loans. Whose fault? Is it the banks that lent subprime loans? Is it the builders who created a glut of inventory? Maybe. Some of the banks have gotten their comeuppance by going out of business - too many foreclosures. Some of the builders are making do by scaling their profits down to a razor-thin margin, picking up remodels, or renting their unsold homes.
Obviously this affects us at istockhouseplans too. If you don't build, you don't need our plans. We can't guarantee that folks will buy a house designed by us, but we can guarantee several things:
  • Our plans are different and will at least make folks stop to look.
  • Our waste reduction policy means you should end up with less than a pickup truck load of scrap.
  • Our advanced framing details will save you thousands in material costs.
  • Our plans are cheaper.
We can prove our plans are cheaper. When you make your first order, type in the coupon code 'intro'. This will give you 20% off your first order of $300 or more. If you would like to apply the code to several plans, send us your wish list and we'll create a Buy Now button* just for you. You'll save 20% off the entire order, even if you order 100 plans at once. Remember, shipping is always free!
In the meantime, keep your cool and we'll ride out this undertow together.
*Please note that Buy Now buttons only allow one plan purchase at a time and will use up your intro coupon on a small $300 purchase when you really intended to purchase several plans at once.

*With our new Checkout interface this has become unnecessary.  Fill up your cart and use your coupon!

No comments: